We believe in sharing our expertise as a value-added service to anyone looking to improve their marketing campaigns.

Here are a selection of articles that we hope will provide insight into ways you can improve how you market your products and services across a range of platforms.

Writing for Web

• Is your home page message clear?
• Does Your Website Create More Questions Than Answers?
• Plan Your Sitemap Carefully
• Does your website annoy users?
• Drop-down menus – A blessing or a curse?
• Are you guilty of not testing your website?
• When creating the home page, never assume – it makes an ass out of U and ME
• Know How Your Readers Scan
• How to Turn Your Reader Off and Out of Your Website
• If you need to give a page of instructions, you've gone wrong somewhere
• Keep it brief!
• How to keep visitors on your web page
• Are you creating a website or a maze?
• The importance of testing your website on users
• Be Conventional
• You can't please everyone – or can you?
• No-one Likes To Read!