In most industries, email is as important to the survival of a business as air and water are to organic life. In an office, responding to an email may even take precedence over the need to attain food and water, depending on its importance (skipping lunch for the greater good).

The importance of grammar can never be understated. Seeing something that is well-written and error-free gives the impression that the writer (and by extension, the writer’s company) pays attention to detail, is knowledgeable and professional.

Creativity can take the form of many motifs. Discovering our Art Director’s creative motif brought about an interesting parallel with another famous Director. Read about what had our copywriting and design teams talking.