It is important that you engage professional graphic designers who understand how to work with space and present your document in the most appropriate and attractive manner.

Graphic Design

How the words are placed on the page, the images that complement your message and the overall look and feel of the finished document work in tandem with the writing itself. It is important that you engage professional graphic designers who understand how to work with space and present your document in the most appropriate and attractive manner. Our designers at Proof Perfect, under the expert guidance of our Art Director, do just that.

Advertising

Promotion of your products and services requires pitching the right messaging to the right audience.

Be it print advertising designed to reach the masses or online advertising targeted at a specific demographic, our creative team combines forces to develop highly effective ad campaigns with your strategic marketing plan in mind. Whether its branding ads – ads designed to elevate awareness of your brand, or tactical ads – ads designed to promote particular products or services for an immediate response, our team works to ensure your advertisements achieve their purpose.

Branding

Your brand identity communicates who you are as a corporation, what you do and how you do it. It determines what your values are and how those values impact your brand personality and brand behaviour. And your brand behaviour affects the brand as experienced by your customers. An effective brand becomes equity for your business over time.

We are experts at creating an external brand identity for your corporation that will differentiate you from the competition. This starts with understanding what you do, who your competitors are, and where and how you need to position yourself in the market for maximum effect.

From there we plan your brand architecture before we go on to build your external brand identity. We develop a brand book with corporate identity guidelines that lay out your complete corporate identity, from logo and tagline, to typefaces, tone of voice, use of images and collateral templates so that your identity remains consistent whoever designs and writes your future collaterals.

We don't stop at the external either. You also need to communicate your brand to your internal staff to ensure that they live your brand across every consumer touch point. Investment in a great external brand goes to waste if your staff can't translate it through your service culture to your consumers at every touch point.

We will create an innovative internal brand bible that clearly and simply communicates your brand to your staff at all levels so your staff know how to incorporate the brand values and behaviours into their daily routines.

Video Production

A four-minute video can communicate your entire corporate message to your prospective customers in an engaging and easy to digest format.

From story boarding, to video scripting to the video shoot and video editing, our video production arm has the creative energy to develop corporate videos, training videos and online marketing videos aligned to your brand. From simple slide presentations set to background music to full motion video interspersed with cutting-edge video edited video bites, we keep your brand in motion.

Web Design

Web sites have different functions. Yours may be:

• a purely commercial site that provides information to clients you direct to the site
• an aesthetically pleasing site designed to market your brand image
• a marketing tool to attract new clients that needs to be searchable on the web and optimised for search engines
• an e-commerce site that sells and distributes your products

Whatever your goal for your website, we can make your website work for you.