Personal Brand Storytelling Through Content Writing and Copywriting Services

20+ years of writing messaging and content for businesses.

High-stakes project?

Tight deadline?

Messy message?

Proof Perfect turns fuzzy offers into clear, credible copy that wins trust and drives action, fast.

AI can generate words. We create the strategy, clarity, and authority that make the words work.

High-stakes project?

Tight deadline?

Messy message?

Proof Perfect turns fuzzy offers into clear, credible copy that wins trust and drives action, fast.

AI can generate words. We create the strategy, clarity, and authority that make the words work.

BOOK A CALL

MESSAGE US

Fixing what other

agencies can't

Fast turnaround,

calm under pressure

Fewer revisions,

less back-and-forth

Strategic thinking,

not just “nice writing”

YOU DON'T HAVE A WRITING PROBLEM.

YOU HAVE A CLARITY PROBLEM.

If your message is unclear, AI will happily produce 20 versions of the wrong thing.

You might be here because:

Your website explains… but doesn’t convert
Your offer is strong, but it’s not landing
You’re getting attention, not enquiries
You’ve hired writers before and still ended up with generic copy
You tried ChatGPT and it sounds fine—but not like you, and not like a premium brand

Clarity beats cleverness. And clarity is a strategic decision.

WHY CLIENTS HIRE

PROOF PERFECT

(and why they don't go back).

We fixed what

others couldn’t.

When you’ve already tried “professional copy” and it still doesn’t work, we diagnose the real issue—positioning, structure, proof, or offer—and rebuild from there.

We move fast

when it matters.

Urgent deadline?

Launch window?

High-stakes comms?

We’re built for speed without the chaos.

The process is

low-friction.

You’ll get clear direction, decisive recommendations,

and fewer revision loops.

We think

like strategists.

You’re not paying for words. You’re paying for judgement—what to say, what to cut, what to emphasise, and how to make it land.

USE AI TOOLS FOR DRAFTS,

NOT DECISIONS.

AI is useful. We use it too — responsibly.

But here’s what clients actually pay for:

Positioning choices (so you stop sounding like everyone else)
Message architecture (so your site, LinkedIn, proposals, and decks all align)

Proof-led credibility (so you don’t rely on hype)
Conversion thinking (so the copy doesn’t just read well—it sells)

AI can write.

We decide. We shape. We sharpen.

We make it perform.

WHAT WE DO

What are the outcomes you need right now?

Messaging & Positioning Intensive

For experts and service businesses who need a clear, differentiated message.

Outcome

positioning, key messages, proof points, and a narrative you can use everywhere.

Website Copy

(Home page + Key Pages)

For brands that need clarity, credibility, and conversion—without sounding generic.

Outcome

a website that makes the right people say

“this is for me.”

Launch or

Sales Page

Copy

For offers where the words need to carry commercial weight.

Outcome

a sales page built on strategy, not solely AI output with no context nor templates.

Not sure what you need?

Start with the Intensive—we’ll map the fastest path.

SIMPLE, DECISIVE & DESIGNED TO SAVE YOU TIME

WE DEFINE THE STRATEGY

Message, offer, proof, structure, so your copy has a spine

WE WRITE

& REFINE

Tight feedback loops,
minimal churn

WE DELIVER READY-TO-PUBLISH COPY

You look good and your copy does what it's designed to do

SIMPLE, DECISIVE & DESIGNED TO SAVE YOU TIME

WE DEFINE THE STRATEGY

Message, offer, proof, structure, so your copy has a spine

WE WRITE

& REFINE

Tight feedback loops,
minimal churn.

WE DELIVER READY-TO-PUBLISH COPY

You look good and your copy does what it's designed to do.

WHAT CLIENTS SAY...

Adds value through recommendations

Ange is professional with her work and can immediately make sound recommendations to enhance and bring projects to a higher level.

Juliana Lee, Regional Marketing, ZF Asia Pacific Pte Ltd

Her work led to more conversions for us

Ange grasped our needs really quickly and I didn't have to waste time with back and forth changes. She has real experience in the field, and her work led to higher conversions and more appointments for us!

Zhengyang Peh, D'Elegance

Her writing skills are unmatched

I have known Angela for many years, and she is one of the most brilliant people I have had the pleasure of working with. Her writing skills are unmatched, she has a way with words that nobody else is capable of, and it all translates into a mastery with marketing that is a cut above the rest. Angela is extremely dependable. You can count on her to deliver the results you want, and she has a wonderful character that makes her extremely approachable and relatable. I cannot recommend a better marketer than her, and you won’t be disappointed.

Dino Trakakis, Autism Recover Centre

I SHOULD HAVE TRUSTED MY INSTINCTS

We made the obligatory quote comparisons, and management decided to use a different agency, but I felt we'd be better with Ange. I was right, as it turned out, and after 6 months of trying with the agency we chose, we switched to Ange. From the very first newsletter, she did what the other agency couldn't do in 6 months of trying. It saves me so much stress and time working with Ange.

Marketing Manager

Logistics company

WE CALLED LAST MINUTE AND SHE DELIVERED

We had just one month left to complete an annual report. The client loved the design concept and layout but hated the copy. There was no consistency between sections and no link in the copy to the design concept. Ange took over the copy and instantly did what the previous copywriter couldn't. She rewrote the copy to a template and gave us headlines that linked the copy to the design in a clever way.

Alex

Owner, Graphics design agency

I COULDN'T GET THE ASSIGNED COPYWRITER TO GET IT RIGHT, SO LAST MINUTE I CALLED ANGE

I had a brochure I had to get out targeting my high-net-worth clients and the copywriters we were assigned by the marketing agency the organisation was using just didn't understand the market or how to talk to them. I'd worked with Ange before when I was with a previous company, so last minute I gave her a call and the next day the copy was done.

Marketing Manager

Hospitality

I HAD TO USE THE PRESENT AGENCY BUT WASN'T HAPPY WITH THE COPY.

I HAD THEM USE ANGE

I'd worked with Ange previously and was happy with her work. However, we entered into a contract with a marketing agency to do our digital marketing and the agreement was to use their copywriters. This didn't work out well at all. So, to salvage the project, I insisted that they outsource the copy to Ange.

Marketing Manager

IT Logistics

I’ve worked with Ange for over 2 years now, and she’s delivered as much inspiration to me and the business as she has excellent creative, and insightful copywriting. She leads a lovely team –working with them is efficient, smooth, proactive – everything an agency is supposed to be. Highly recommended!

Paul Emmerson

VP Brand Management

I needed my Singapore website up in two days and only had a rough translation of the content from Italian. What I thought would be an editing job turned out to be a full rewrite. When I consulted with Ange, she recommended a much better flow of information for me. Just 2 days later, my site was completed and launched. I’m so glad I found Ange and her team at Proof Perfect. Response was immediate and they got the job done professionally and with time to spare.

Ricardo Communod

Fedro Pte Ltd

Ange Dove is to me what I am to my clients, a guardian angel and professional problem solver! She takes care of the details and ensures that my websites are eloquently presented so that I can focus on researching the law, which is what I enjoy most.

Sam Choong

Advocate & Solicitor - Messrs Khaw Cheow Poh & Associates

Thank you Lord for sending Ange to me. She is like a Angel to me. She is kind and helpful, she is humble and professional. Nothing is too difficult for her, what ever questions I ask her, she could explain it very comprehensive and details, sometimes she even give examples. My job is so much easier now as I understand better. Thank you and I will continue learning from her.

Alison Chan

Blogger

Ange's team at Proof Perfect delivers excellent work and it is beyong our expectation! We are happy to have Proof Perfect as a reliable partner in content writing. Well done!

Yohandi Zou

I am so happy with the results of my book edit. I think you are the best in Singapore. I will continue to work with you.

Evrim Ulas Uysal

Author

Proof Perfect are our go-to agency for our marketing needs. They always go beyong our requirements and delight every time.

M. Mohajer

Hairaway Canada

Ange was very easy to work with ... she came down to out office to try out our products personally and could immediately craft the ideas for our marketing. She grasped our needs really quickly, and I didn't have to waste time with back and forth changes. She has real experience in the field, and her work led to higher conversion and more appointments for us!

Zhengyang

D'Elegance

We have repeatedly used Proof Perfect for our projects as Ange had demonstrated time and again her efficiency and professionalism. The team put in the effort to understand our project scope and showed initiative in offering us solutions and quality deliverables. They also met our deadlines, even on an urgent basis.

Sonia Munro

Marina Bay Sands

Proof Perfect always captures our message accurately, minimising the need for rewrites. We've used other vendors and Proof Perfect definitely adds value by delivering the completed designs before our requested deadlines. They produce quality work and obviously take pride in it.

Priscilla Ong

Yamaha Music School

Proof Perfect has been the only agency we have used where I didn't need to rewrite. This saved me time and stress.

Alvin Chan

Marketing Manager

Do you remember the 3 award submissions that you helped us with earlier? We just received news that all three have won awards! Thank you so much for waving your magical copy writing wand :)

Sock Lian

It is always a pleasure to work with Angela, no matter how stressful the project is, her cheerful disposition makes the process of the project fun! Angela is professtional with her work and she can immediately make sound recommendation to enchance and brings the project to a higher level.

Juliana Lee

Regional Marketing,

ZF Asia Pacific Pte Ltd