No documentation - no results

Most companies document their visual brand in guidelines but omit to include the most important part of their brand assets - how they communicate with their ideal customers. Without clearly defined guidelines as to how you talk to your customers, your messages will be inconsistent and your core messages misunderstood.

Know your customers better than they do

The goal of all your branding messaging should be to make your ideal customer say: "You read my mind. How did you know? You get me." Once you can make your customers feel this way, when they know they've been heard and understood, they'll buy from you.

Attract the right customers by communicating your values

Your brand voice guidelines should communicate your brand values and instruct how you communicate these through your messages and stories. When your prospects align with these values, they'll become loyal advocates of your brand.

Never again struggle briefing a copywriter on how to write for you. Get your brand voice clear, documented and disseminated.