Clear messaging. Zero hassle.

Here's how we've evolved to be able to do what we do for our clients today

For over 20 years, Proof Perfect has helped companies across APAC communicate with confidence. We work quietly behind the scenes, supporting marketing and comms leaders who need a dependable team that can take their words, sharpen them and make them work.

We’ve written for global brands, regional HQs, and ambitious businesses just starting up or expanding across borders. Whether you need website copy, a brand voice refresh, or internal communication alignment, we handle it smoothly, so you don’t have to juggle it all.

As one of the longest-standing copywriting agencies in Singapore, we started at the dawn of the Internet when Ange got her first home computer (remember those big boxy things that needed a landline and your heart caught in your mouth every time you heard that connecting signal and prayed that it would connect?)

She recognised that she could build a business working from home, looking after her two toddlers at the time. But things didn’t go exactly to plan. She had to move out and get an office and hire staff to meet the demand. Back then there was no Cloud. Yes, the Internet allowed files to be sent digitally, but there was no way to collaborate with others except face to face, which was limiting.

When the Cloud came to be, Ange jumped on the chance to remodel her business and fully use advances in technology to grow Proof Perfect and have it working the way she had always envisioned it. We're still doing the same thing we've always done, just more efficiently.

But we have more to do ...

OUR MISSION & VISION

When I started Proof Perfect, I wanted to give busy marketing teams something I knew they needed most — relief.

The kind that comes when you hand off your messaging and content to people who truly get it.
We’ve built a team that delivers the clarity, speed and consistency your brand deserves — without the stress.

And as AI has come in to take the load off, we can do even more, combining 20+ years of human expertise in writing with the efficiency that AI tools bring.



— Ange Dove, Founder & Messaging Strategist

To AI or not to AI? Here's our take

We were using tech before it was cool

We’ve always had a thing for new tech. While others were still debating whether to try it, we were already elbows-deep figuring out how it could work for us. That’s how it’s always been at Proof Perfect. Curious, fearless and a little bit geeky.

When AI writing tools stormed in, we didn’t panic. We played. We ran tests, broke things and pushed limits. And what we discovered was this: AI can churn out words (super fast), but it can’t capture a heartbeat. The human touch still matters.

So, we stepped up. Clients began sending us their AI-written copy, and we made it make sense, sharpening the message, restoring brand voice, cutting repetition and adding the soul back in. From that, Your Voice Matters was born, our rebel movement to keep communication human in a world that’s losing its tone.

Now, we use AI where it helps and humanity where it counts.


We write the words that tech can’t to create stories that sound like you, not like the Internet.

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