WEBSITE COPY AUDIT

Campaigns not performing? Let's analyse why.

Why Website Copy Audit Is Vital

We know what it's like when it's your company. You are too close to the trees to see the forest. That's why it makes sense to have an independent, impartial pair of eyes review your copy and your messaging, a copy audit, to see what's off, what can be tightened and how it can resonate with your potential customers.

Book a copywriting audit

We'll review your copy and your objectives and analyse what is meeting the brief and what can be improved.


It may need just a tweak of a few words to make it more impactful, or it may need a complete overhaul to align it truly with what you are hoping to achieve.


We'll let you know what needs changing in a comprehensive review we will schedule with you.


If you then want us to make the changes for you, we'll let you know what's involved and how to work with us.



Why Choose Proof Perfect for Website Copy Audit

At Proof Perfect, we ensure that your website copy audit elevates your content to the highest standards of clarity and engagement.

Extensive Experience

We possess deep expertise in performing comprehensive website copy audits that not only engage but effectively convert visitors into customers.


Data-Driven Insights

Our copy audits are grounded in robust analytics, from which we derive actionable insights to enhance your SEO, user engagement, and overall website performance.


Tailored Recommendations

We provide customized recommendations tailored specifically to your website’s needs, aiming to improve content clarity, tone, and consistency.

Holistic Approach

We meticulously examine all aspects of your site's content—from headlines to calls-to-action—to ensure each element is fully optimised.


Commitment to Quality

We are committed to delivering the highest quality in content improvements, guaranteeing enhancements that have a direct positive impact on your business outcomes.

Call us on 6012 3433 now and ask about our brand voice guide or request a quote below for our services!

I’ve worked with Ange for over 5 years now, and she’s delivered as much inspiration to me and the business as she has excellent creative and insightful copywriting. She leads a lovely team – working with them is efficient, smooth, proactive – everything an agency is supposed to be. Highly recommended!

Paul Emmerson

VP Brand Management

Frequently Asked Questions

Frequently Asked Questions
1. Why is a website copy audit important?

For us at Proof Perfect, a web audit ensures our page effectively communicates the value of our services, resonates with our target audience, and is optimized for search engines to attract the right traffic.

2. What is your primary focus during a web audit for Proof Perfect?

Our primary focus during a web audit is to evaluate how effectively our page communicates the benefits of a website audit, its relevance to our target audience, integration of SEO keywords, and the clarity and persuasiveness of our call-to-action.

3. How can the effectiveness of a copy be measured during an audit?

We measure the effectiveness of our copy by analyzing user engagement metrics such as bounce rate, time on page, and conversion rates, as well as SEO performance indicators like keyword rankings and organic search traffic.

4. What are the common issues found during copy audits?

Common issues we identify during web audits include the use of overused or irrelevant keywords, lack of clear calls-to-action, inconsistent tone, poor readability, and outdated information.

5. What key elements are reviewed in a copywriting audit?

In our audits, we review key elements such as headline quality, message clarity, tone and voice consistency, grammatical accuracy, SEO elements like keywords and meta tags, and the overall persuasiveness and readability of the content.

6. How often should a copywriting audit be conducted?

We recommend conducting a copy audit at least annually or whenever there are significant changes in our business strategy, target audience, or SEO trends.

7. Are there any legal considerations during a web audit?

Yes, during our audits, we ensure that the content complies with relevant advertising laws and regulations and does not infringe on copyrights or trademarks.

8. What role does competitor analysis play in a web audit?

Competitor analysis is crucial in our audits; it helps us identify what similar businesses are doing right or wrong, allowing us to differentiate our content and capitalize on areas where competitors are weak.

9. Can the brand voice evolve over time?

Yes, our brand voice is designed to evolve in response to changes in the market, audience preferences, and our own brand evolution.

10. What can I expect from Proof Perfect’s brand voice creation services?

You can expect a comprehensive process from us that begins with understanding your brand's core values, target audience, and business objectives. We then create a voice that encapsulates these elements consistently in all communications.
Consult with an expert brand voice company.

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