HEALTHCARE SPECIALIST

"ZERO FRICTION" SOLUTIONS

Tailored communication strategies for specialists who prioritise clinical integrity and time-efficiency.

Most marketing agencies sell volume. We sell authority. We provide a "zero-friction" bridge between your complex expertise and the people who need to hear it—from patients to referral networks. Each of our professional tiers is built on a foundation of Medical Council compliance, human storytelling and a deep respect for the specialist’s schedule. Choose the level of engagement that fits your practice’s growth goals.

Our "Zero Friction" Packages

The "Sprint"

(One-Off Project)

For specialists who need to build the foundation before they can run.

  • Brand Voice Guidelines: Defining your "Signal" so any future content (internal or external) stays consistent.

  • Content Strategy: Align on the topics to talk about, the lanes to set boundaries for.

  • LinkedIn Profile Overhaul: Review and optimisation of each specialist's profile.

  • Email System Setup: PDPA-compliant setup of your newsletter platform.

  • The "Legacy" Series: A 5-part automated email sequence for new patients that explains your clinical philosophy and pre-op/post-op care.

(Best for: Specialists launching a new practice or transitioning from public to private.)

The Authority Pillar (Monthly Retainer)

For specialists looking to maintain consistent visibility & GP referral trust.

  • The Content: 4x "Clinical Insight" Newsletters (MC-compliant, educational focus).

  • The Presence: 12x Punchy LinkedIn Authority posts (3 per week) distilled from your insights.

  • The Extraction: 1x 30-minute monthly "Voice Extraction" session.

  • The Management: Full scheduling and distribution to your opted-in list, LinkedIn newsletter and professional profile.

  • Compliance: All content vetted against neutral, non-promotional standards.

(Best for: Established specialists with an existing patient base/referral network.)

The Referral Engine (Premium Monthly)

For clinics or specialists looking to aggressively (but ethically) expand their professional footprint.

  • The Content: Everything in The Authority Pillar PLUS:

  • GP Outreach: 1x Monthly "Clinical Case Study" bulletin specifically for your referring GP network.

  • Lead Magnet: 1x "Patient Guide" (e.g., The Specialist’s Guide to Knee Replacement Recovery) to build an opted-in email list.

  • Profile Optimisation: Ongoing management of your digital "Professional Front Door."

  • Quarterly Strategy: A 60-minute deep dive to align content with your upcoming clinical focus or research.

(Best for: New clinics or specialists expanding into a new surgical area.)

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LEARN MORE

Call us on 6012 3433 now and ask about our copy services.

Request a quote

I’ve worked with Ange for over 5 years now, and she’s delivered as much inspiration to me and the business as she has excellent creative and insightful copywriting. She leads a lovely team – working with them is efficient, smooth, proactive – everything an agency is supposed to be. Highly recommended!

Paul Emmerson

VP Brand Management

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