TWO CONVERSATIONS. A MONTH OF CONTENT.
A professionally produced podcast and a planned month of thought leadership, built around your expertise.
You have valuable experience and plenty worth saying. Finding the time to turn it into useful, consistent content is another matter. Proof Perfect helps founders, CEOs and experts record the conversations their audience needs to hear, then turns those ideas into podcast episodes, short videos and written content.
THE PROBLEM
YOUR EXPERTISE DESERVES MORE THAN THE OCCASIONAL POST.
You know the questions your clients ask, the mistakes they make and the ideas that could help them move forward. Yet those insights often stay in meetings, presentations or conversations with people who already know you. Meanwhile, your podcast idea waits for a quieter month and your LinkedIn activity depends on whether you can find half an hour between everything else.
Authority Engine gives that knowledge a regular place in your marketing. We help you decide what to discuss, capture it in conversation and develop the strongest ideas into content your audience can watch, read and return to.
THE SERVICE
YOU BRING THE EXPERTISE.
WE SHAPE THE CONTENT.
We start with your audience, your business priorities and the point of view you want to be known for. Each recording has a clear purpose, whether that is explaining a common problem, challenging an assumption or sharing an example that makes your approach easier to understand.
From there, our team manages the production: briefing, remote recording support, editing, thumbnails, show notes, publication and the agreed content for the month. You review the work before it goes live, while we handle the coordination that keeps it moving.
Our copywriting experience matters here. A strong conversation can contain several useful ideas, but each needs shaping for its audience and format. We develop those ideas into clear posts, articles and emails that preserve your meaning and sound like you.
HOW IT WORKS
A CLEAR PROCESS FROM CONVERSATION TO PUBLICATION.
PLAN THE CONVERSATIONS
We agree the audience, topics, format and next step you want people to take. You can host the conversations, invite guests or be interviewed by Ange. We prepare the discussion prompts and recording arrangements around the agreed approach.
RECORD YOUR EXPERTISE
You join two remote recordings each month, with up to 45 minutes of conversation per episode. Allow around two hours in total, including technical setup, plus time to review your content. Where schedules allow, we can record both episodes in one session.
PRODUCE AND DEVELOP THE CONTENT
We edit the full episodes, prepare the audio editions and extract useful moments for short videos. The strongest themes become LinkedIn posts, articles, an email and quote graphics, supported by a monthly publication plan.
APPROVE AND PUBLISH
You receive a coordinated review pack and provide one consolidated round of feedback. Once the final content is approved, we publish or schedule it on the agreed channels and check the live links. A monthly report helps us decide what to develop next.
MONTHLY PACKAGE
YOUR PODCAST BECOMES THE SOURCE FOR YOUR CONTENT.
The standard package combines two full episodes with content developed from the discussions. Each format has a job, from introducing an idea to exploring it in depth or inviting someone to learn more about your work.
PODCAST ESSENTIALS
1
episode per month
Editing & production
Publishing & distribution
Thumbnails, show notes & transcript
2 short video clips
STANDARD PACKAGE
Standard package
Authority Podcast
2
episode per month
Editing & production
Publishing & distribution
Thumbnails, show notes & transcript
6 short video clips
6 LinkedIn posts
2 newsletters or articles
Content strategy
Analytics & reporting
PODCAST ESSENTIALS
4
episode per month
Editing & production
Publishing & distribution
Thumbnails, show notes & transcript
12 short video clips
12 LinkedIn posts
4 newsletters or articles
Content strategy
Guest coordination
Analytics & reporting
We confirm the service term and final scope in your proposal before starting. Studio filming, travel, guest fees, paid advertising, community management, complex animation and additional production or revisions are quoted separately.
WHO IT SUITS
FOUNDERS, CEOS, CONSULTANTS AND SENIOR EXPERTS.
Podcast Desk suits founders, CEOs, consultants and senior experts with a clear area of expertise and an offer or business they want people to understand. It works best when you can commit to regular recordings and timely review, and want an ongoing production team to help you maintain a useful presence.
FAQ
FREQUENTLY ASKED QUESTIONS
No. We can help you establish the direction, format and production setup for a new show, or work with an existing one. If you already publish, we review what is in place before agreeing any changes.
No. You can record expert-led conversations with Ange or use a guest format. We agree the approach at onboarding. Guest coordination for the two planned episode slots is included; guest fees and additional outreach campaigns are separate.
We can also scope private expert interviews as the source for your written and video content. Tell us what you want to publish and we’ll recommend an appropriate scope and price.
We agree the destinations before starting. These can include your YouTube channel, podcast distribution through your client-owned hosting account, website and LinkedIn. The monthly package covers the agreed placements; additional channels or placements may change the scope.
We work from your conversations, your point of view and approved examples of your voice. Our team shapes the material for each format, and you review the content before publication.
The content gives people a clearer understanding of your expertise and a relevant next step. We track available engagement, clicks and attributable enquiries, while recognising that commercial results also depend on your audience, offer and sales follow-up.
Authority Engine keeps your expertise and message visible. If your positioning or core messaging needs work first, our 5 Stories of Value workshop and StoryWork service can help establish that foundation. We’ll recommend what you need on the initial call.
Proof Perfect Pte Ltd
350 Orchard Rd
#11-08
Singapore 238868
Tel: 6012 3433
